The outrageous inside story of Elon Musk and Tesla's bid to build the world's greatest car--from award-winning Wall Street Journal tech and auto reporter Tim Higgins
Elon Musk is among the most controversial titans of Silicon Valley。 To some he's a genius and a visionary; to others he's a mercurial huckster。 Billions of dollars have been gained and lost on his tweets; his personal exploits are the stuff of tabloids。 But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car。
When Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century。 But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential。 The gas-guzzling car was in need of disruption; the world was ready for Car 2。0。 So they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition。
But as the saying goes, to make a small fortune in cars, start with a big fortune。 Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters。 Musk himself would often prove Tesla's worst enemy--his antics more than once took the company he had initially funded largely with his own money to the brink of collapse。 Was he an underdog, an antihero, a conman, or some combination of the three?
Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success。 A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds--and changed the future。